Transforming service and experience, from strategy to solution.
ANDREA
NESTA
Hi! I’m Andrea — a strategic service and experience designer with a special systemic lens. I bring a co-creative spirit to the design of exceptional services and digital experiences that grow brand loyalty and differentiate your business.
I specialize in a systemic method that allows to harmonize design, research, communication, and strategy to uncover and leverage emergent value.
I have a track record in workshop design and co-creation, ranging from UX studies with end-users to strategy sessions with company executives.
My facilitative approach streamlines collaboration to get better results more effectively, enabling team members and clients alike to align and launch great solutions seamlessly.
your partner from insight to roll-out
1.
DISCOVER
Uncovering valuable insights through a blend of desk and field research, translating findings into clear and actionable opportunities
1.
DISCOVER
Uncovering valuable insights through a blend of desk and field research, translating findings into clear and actionable opportunities
1.
DISCOVER
Uncovering valuable insights through a blend of desk and field research, translating findings into clear and actionable opportunities
2.
DEFINE
Refining and prioritizing opportunity spaces into solution concepts with a strategic lens, ensuring solutions deliver the highest impact for your business and customers
2.
DEFINE
Refining and prioritizing opportunity spaces into solution concepts with a strategic lens, ensuring solutions deliver the highest impact for your business and customers
2.
DEFINE
Refining and prioritizing opportunity spaces into solution concepts with a strategic lens, ensuring solutions deliver the highest impact for your business and customers
3.
DEVELOP
Crafting customer-driven services, flows, and experiences that win your users over and differentiate your product and brand, with a focus on effectiveness and scalability
3.
DEVELOP
Crafting customer-driven services, flows, and experiences that win your users over and differentiate your product and brand, with a focus on effectiveness and scalability
3.
DEVELOP
Crafting customer-driven services, flows, and experiences that win your users over and differentiate your product and brand, with a focus on effectiveness and scalability
4.
DELIVER
Planning, managing, and facilitating the process from initial testing to continuous delivery, roll-out, and improvement.
4.
DELIVER
Planning, managing, and facilitating the process from initial testing to continuous delivery, roll-out, and improvement.
4.
DELIVER
Planning, managing, and facilitating the process from initial testing to continuous delivery, roll-out, and improvement.
TheyDo
Customer and user journey management at every scale
TheyDo
Customer and user journey management at every scale
visionary & strategic
market research
market research
market research
competitor analysis
competitor analysis
competitor analysis
value analysis
value analysis
value analysis
opportunity mapping
opportunity mapping
opportunity mapping
solution discovery
solution discovery
solution discovery
service blueprinting
service blueprinting
service blueprinting
information design
information design
information design
empathetic & user-centric
UX research
UX research
UX research
journey mapping
journey mapping
journey mapping
product vision design
product vision design
product vision design
solution design
solution design
solution design
experience design
experience design
experience design
user testing
user testing
user testing
QA
QA
QA
facilitator & leader
project planning
project planning
project planning
agile methodologies
agile methodologies
agile methodologies
workshop design
workshop design
workshop design
co-creation
co-creation
co-creation
stakeholder relations
stakeholder relations
stakeholder relations
cross-functional collaboration
cross-functional collaboration
cross-functional collaboration
leadership
leadership
leadership
mentoring
mentoring
mentoring
Strategy & Experience Consultant
Freelance
2024 — Present
Provided strategic insight and design guidance, helping clients launch new services and experiences and growing their business.
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Strategy & Experience Consultant
Freelance
2024 — Present
Provided strategic insight and design guidance, helping clients launch new services and experiences and growing their business.
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Strategy & Experience Consultant
Freelance
2024 — Present
Provided strategic insight and design guidance, helping clients launch new services and experiences and growing their business.
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Experience Design Lead
Nomads Agency
2020 — Present
Lead a cross-functional design team to craft and deliver strategic services and experiences to global brands in healthcare, mobility, and hospitality.
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Experience Design Lead
Nomads Agency
2020 — Present
Lead a cross-functional design team to craft and deliver strategic services and experiences to global brands in healthcare, mobility, and hospitality.
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Experience Design Lead
Nomads Agency
2020 — Present
Lead a cross-functional design team to craft and deliver strategic services and experiences to global brands in healthcare, mobility, and hospitality.
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Digital Transformation Designer
Digital Society School
2019 — 2020
Worked on a twenty-weeks long innovation strategic design project for the Ministry of Justice and Security of the Netherlands.
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Digital Transformation Designer
Digital Society School
2019 — 2020
Worked on a twenty-weeks long innovation strategic design project for the Ministry of Justice and Security of the Netherlands.
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Digital Transformation Designer
Digital Society School
2019 — 2020
Worked on a twenty-weeks long innovation strategic design project for the Ministry of Justice and Security of the Netherlands.
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Product Designer
DORODESIGN®
2015 — 2017
Worked on product design projects in electronics and furniture, from initial concept to support of production and market launch.
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Product Designer
DORODESIGN®
2015 — 2017
Worked on product design projects in electronics and furniture, from initial concept to support of production and market launch.
+
Product Designer
DORODESIGN®
2015 — 2017
Worked on product design projects in electronics and furniture, from initial concept to support of production and market launch.
+
Experience Design Certification
Kaospilot
2023
Experience Design Certification
Kaospilot
2023
Experience Design Certification
Kaospilot
2023
Facilitative Leadership Certification
Hyper Island
2022
Facilitative Leadership Certification
Hyper Island
2022
Facilitative Leadership Certification
Hyper Island
2022
Master of Science in Systemic Design
GPA 4.00/4.00 - Polytechnic University of Turin
2015 — 2018
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Master of Science in Systemic Design
GPA 4.00/4.00 - Polytechnic University of Turin
2015 — 2018
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Master of Science in Systemic Design
GPA 4.00/4.00 - Polytechnic University of Turin
2015 — 2018
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Bachelor in Product Design
Polytechnic University of Turin
2012 — 2015
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Bachelor in Product Design
Polytechnic University of Turin
2012 — 2015
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Bachelor in Product Design
Polytechnic University of Turin
2012 — 2015
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Looking to start a project or need a consultation? Feel free to contact me.
Looking to start a project or need help figuring out where to start?
Contact me now to discover how I can best help your business set itself apart by delivering outstanding experiences.
Based in Amsterdam, NL.
Available worldwide.