Redefining the digital in-store experience for opticians and their patients

Industry

B2C2B

Client

HOYA Vision Care

Service

Strategic Exp. Design Product Management

Date

2023

User-centric approach based on journey insights

Created an industry-leading platform for a lens supplier, transforming optician-to-patient interactions through a new seamless, user-centered ecosystem.

Currently launched across several countries and scaling globally, this solution elevates the customer's business to enhance supplier loyalty and brand reputation.

Vision and strategy co-creation with client leadership

Redefined digital services approach for global impact

  • STRATEGY

  • INSIGHT

  • INNOVATION

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