Redefining the digital in-store experience for opticians and their patients
Industry
B2C2B
Client
HOYA Vision Care
Service
Strategic Exp. Design Product Management
Date
2023
User-centric approach based on journey insights
Created an industry-leading platform for a lens supplier, transforming optician-to-patient interactions through a new seamless, user-centered ecosystem.
Currently launched across several countries and scaling globally, this solution elevates the customer's business to enhance supplier loyalty and brand reputation.